In today’s competitive and hyper-connected marketplace, a brand’s reputation is its most valuable asset. This course explores the principles, strategies, and tools that shape how organizations build, sustain, and protect strong brands and reputations. Students will learn how brand perception drives trust, loyalty, and long-term business success and how mismanagement can erode value in an instant.
Through real-world case studies, interactive projects, and practical frameworks, participants will develop the ability to analyze, design, and manage brand and reputation strategies for both corporate and personal brands.